From Friday 14 to Sunday 16 September, Pitti Fragranze is the Pitti Immagine fair-event that brings the best global artistic perfumery proposals to Florence. A unique observatory at the Stazione Leopolda on the most exclusive essences, the latest ideas in the field of beauty and wellness, as well as a selection of lines of cosmetics and sophisticated accessories proposed by over 220 maisons and the most qualified brands together with the most interesting new talents on the world scene. A selection showing high international participation rate: 70% of the brands at this edition come from abroad. Pitti Fragranze is also a well-established reference platform for the evolution of olfactory culture: every year, the sector’s top names and most influential noses meet in Florence to discuss the latest trends and the unbreakable bonds and synergies between fragrances and lifestyles today.
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